It is a high number, especially when compared to industries such as construction or finance with less than 40% of companies using social networks for hiring. And who would target the right audience better than the marketing sector?įollowed closely by hospitality, management consulting, retail and IT, the marketing industry leads in conducting recruitment via social media, as 86% of marketing agencies use social networks to hire their staff. More than 95% of job seekers make use of social media in order to find a job. Marketing is the leading industry in social media recruitment It surely looks like video posts appeal to potential candidates the most, and we may see this trend rise in future. When companies were asked about the most common content type they post on their social media channels, 61% of them admitted that they bring into play videos, outranking multiple images or links. Companies use video as the most common post type In fact, many companies are now utilizing templates for Instagram posts to create eye-catching and engaging content that appeals to potential candidates. What is, however, interesting is that other types of topics such as company news or event promotions contribute to attracting more and more passive candidates online. So it is no wonder that more than 90 percent of all employers use social media to find their potential hirees, often involving their employees in sharing their recruitment content.Īnd it may also come as no surprise that for 85% of companies, their most common content topic to post is job vacancy.
After all, advertising on social media can often be a cheaper alternative to a job board. Not only do social networks reduce recruiters’ time to find suitable candidates, they also minimize the cost per hire.
Social media platforms are the most efficient recruitment tool for employers today And according to recent surveys, the marketing industry is number one in recruiting their staff in the right places - social media platforms. Well, if you want to find the right people, you need to look for them in the right places at the right time.
#RECRUITERS SOCIAL MEDIA INFOGRAPHIC PROFESSIONAL#
The bottom line is that it is important for users, whether they are looking for a job or building up their professional reputation, to manage their online image across the different social networks they use.All employers share at least one common goal - to find good employees and find them quickly. This means that job seekers need to have their online activities in order before they begin looking for a job. Hirers are looking at the social networking profiles of candidates very early in the process.On Facebook and Twitter, we believe hirers are trying to get a more personal view of a candidate, rather than the resume-like view they will see on LinkedIn. Facebook and Twitter are being used a lot to screen job applicants.This means it is important to carefully manage your image on these types of sites. Whether you like it or not, hirers are using social networks to screen job applicants.
The results of this survey are shown in the infographic below. The good folks down at Reppler recently conducted a survey of 300 professionals who are involved in the hiring process at their company to understand the use of social networks for screening job applicants. We all know recruiters use social media to screen candidates on a daily basis.
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